Warner Bros. DISCOVERY Revives the HBO Max brand on offer for more subscribers

Warner Bros Discovery is hitting Rewind in the Max brand, restoring the HBO name that fell from the transmission service two years ago.

The company will rebuild its broadcast platform like HBO Max this summer, betting that the global reputation of the iconic brand will promote the growth of subscribers as it expands internationally.

Returning to HBO Max also marks an “implied promise” by the company to deliver unique content and premium, Warner Bros Discovery said on Wednesday. Known for his high -level programs, HBO is home to some of the most popular, critically appreciated series, including “Game of Thrones”, “The sopranos” and “true detective”.

“Today, we are bringing again HBO, the brand that represents the highest quality in the media, to further accelerate that growth in the coming years,” Ceo David Zaslav said on Wednesday.

WBD’s decision to remove HBO from HBO Max in 2023 followed its movement to unite HBO dramas and high exclusives like “Harry Potter” with dyscovery -centered lifestyle -centered under a service.

The goal was to offer a more attractive product and help keep viewers who usually canceled their reconciliations after watching the last season of their favorite show.

But she saw a strong reaction from the audience.

Even Ted Sarando, co-co-chief of the Netflix transmission industry, called it a surprise. “I would never have thought HBO would have gone. They made all that effort in one thing they could tell the consumer – it must be HBO,” he said in an interview with Variety earlier this year.

Broadcasting has become a large growth area for WBD as its business on cable TV suffers from cutting the cord.

The performances, including “The White Lotus” and “The Pitt”, helped him collect 5.3 million transmission subscribers in the January-March quarter, receiving its total at 122.3 million. The company expects its subscriber base to exceed 150 million by the end of 2026.

A major impetus for that increase has been international enlargement. After bringing Max to over 70 countries last year, the WBD plans to launch the United Kingdom, Ireland, Italy and German service.